Test methods for home | With more tech-savvy consumers, & rapidly evolving tech advances – the pace of research is moving faster than ever. Join Nova @MMR, as they discuss how research is embracing these developments, deep diving into the latest technology trends & methodologies which harness consumer sensory insights.
Annie is an innovations consultant & psychology graduate with expertise in consumer behaviour. A trained and experienced quantitative FMCG researcher, she now leverages her experience in innovation development of the consumer research sector; utilising the latest technological developments to build actionable insights.
James leads MMR’s newest office based in Amsterdam. He has worked within consumer and sensory science across agency and B2B organizations, being based throughout Europe and Asia. His specialty is multisensory marketing and branding, and its use to engage the senses throughout the complete customer journey.