Test methods for home | With more tech-savvy consumers, & rapidly evolving tech advances – the pace of research is moving faster than ever. Join Nova @MMR, as they discuss how research is embracing these developments, deep diving into the latest technology trends & methodologies which harness consumer sensory insights.
Annie is an innovations consultant & psychology graduate with expertise in consumer behaviour. A trained and experienced quantitative FMCG researcher, she now leverages her experience in innovation development of the consumer research sector; utilising the latest technological developments to build actionable insights.
Simon has been testing products for some of MMR’s largest clients across the globe for almost 15 years. Having gained experience in the research and data sciences teams in both Europe and Asia, Simon now forms part of MMR’s Global Method Excellence Team as the Director of Product Excellence overseeing all things product testing related. Simon specialises in quantitative product techniques, a core area for MMR which has had to rapidly adapt over the last 18 months to find new ways to conduct highly controlled research with detailed product feedback when face to face research has been nearly impossible.
James leads MMR’s newest office based in Amsterdam. He has worked within consumer and sensory science across agency and B2B organizations, being based throughout Europe and Asia. His specialty is multisensory marketing and branding, and its use to engage the senses throughout the complete customer journey.