Hannelize van Zyl
Senior Scientist: Sensory and Product
Hannelize is a Senior Scientist: Sensory and Product at Heineken Global Innovation and Research. She works in cross-functional groups with other scientists, Product Development, Quality departments, Sensory Evaluation, CMI and Marketing departments. This includes translating consumer and sensory research into business language and recommendations. She is responsible for a research platform where topics that benefit several departments are explored. Her responsibilities include rolling out sensory concepts to marketing departments - something that requires a very different approach to communication but is an enormous amount of fun.