Future challenges for Sensory & Consumer Science

Time session: 16.30 - 17.15

Who's the speaker?

  • Name
    Wim Vaessen
  • Company
    Essensor / OP&P
  • Job title
    Research Director

Experienced Director with a demonstrated history of working in the market research & food industry. Strong entrepreneurship professional skilled in Consumer Behavior, Food & Beverage, SensoryEvaluation, Consumer Insight, and Fast-Moving Consumer Goods (FMCG).

Future challenges for Sensory & Consumer Science

Sensory has a long history related to Quality control, Product Development and Consumer Behavior. Methodological and statistical developments thrived this history.

Sole focus on reliability aspects however could endanger the broader usability of sensory results in future. Smart validation of results forms a key element in future development and offers enough challenges to fill 10 years to come.

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