Parallel session

Agile consumer insights in practice – Case Studies

Time session: 11.25 - 12.00

Who's the speaker?

  • Name
    Ludovic Depoortere
  • Company
    Haystack International
  • Job title
    Founder
Biography

Ludovic is an expert in sensory and consumer science. He is Founder of Haystack, one of world's leading market research agencies with offices in Leuven, Amsterdam and New York, servicing world’s leading FMCG, Personal Care and Healthcare companies in product development, customer centric innovation, sensory & shopper strategy and consulting.



Ludovic is a real expert in "hybrid research" mixing science based quantitative, qualitative and behavioral techniques to increase the predictability of research. 


Specialities: Sensory science , Food trends, Multi Sensory Experience to enhance your brand, Customer Centric Innovation, Entrepreneurship.

He is at the Board of European Sensory Network, Jury Effie Awards Belgium and president of Cube, the Belgian Research Association.

Agile consumer insights in practice – case studies

The research world is not longer in the era of change, but in the change of era. Industry requires faster, better and cheaper research to keep up with the dynamics of the new economy. During this workshop, we will take you through a Sensory Hackaton and a Turbo Factory, demonstrating how sensory can contribute to real agile innovation, merging digital and offline methods.

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