The world of marketing insights and research analytics is constantly evolving. Organizations are switching to new working methods, technological developments happen in rapid succession and the legal aspects concerning data protection and research are developing accordingly. This entails countless strategic, tactical and organizational challenges in the area of insights and analytics. The MOA Expertise Center has the knowledge and expertise to take up these challenges.
The Expert Group Sensory Research is a platform for debate for and about sensory/consumer research. Its goal is to safeguard quality and encourage the exchange of knowledge and good training within this discipline and the professional domain. The expert group has about one hundred members, mainly working in the food industry and academic, higher vocational and research institutions. The expert group meets twice a year and furthermore it organizes various workshops/meetings and a symposium about Sensory Research.